It started when Wendy shared a photo on Twitter of one of its burgers with the caption: "Our beef is way too cool to ever be frozen."
Twitter user ThuggyD replied, "So you deliver it raw on a hot truck? Where do you store things that aren't frozen? Y'all should give up. McDonald's got you guys beat with breakfast."
Wendy's fired back with a reply to his reply.
"You don't have to bring them into this just because you forgot refrigerators existed for a second there."
And not a surprise, but the user deleted his tweet.