They are making three new "Cereal Splashbacks," flavors, Fruit Loot, Frozen Flakes and Cocoa Loco.
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Ben & Jerry's "Flavor Guru" Eric Fredette said they wanted to bring people "back to the prize-at-the-bottom-of-the-box days, watching Saturday morning cartoons in pajamas."
The new flavors will be served exclusively at Ben and Jerry's "Scoop Shops" starting this month.