The American Enterprise exhibition explores marketing history and Selena's place in history in companies recognizing and defining distinct target markets. It explores Selena's hard-won fame and how it spoke to a large cross-section of fans in the United States, in Latin American markets.
The objects exhibited will highlight Selena's contributions to Hispanic advertising history. They include her leather motorcycle jacket and beaded bra, photographs from the Coca-Cola advertising campaign, and Selena memorabilia that help to illustrate her personality, style, impact, and powerful fandom.
The display will also showcase the 1988 Clio Award that Sosa, Bromley, Aguilar & Associates. The advertising firm that worked with Selena was awarded for work in HIV/AIDS awareness.
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