The American Enterprise exhibition explores marketing history and Selena's place in history in companies recognizing and defining distinct target markets. It explores Selena's hard-won fame and how it spoke to a large cross-section of fans in the United States, in Latin American markets.
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The objects exhibited will highlight Selena's contributions to Hispanic advertising history. They include her leather motorcycle jacket and beaded bra, photographs from the Coca-Cola advertising campaign, and Selena memorabilia that help to illustrate her personality, style, impact, and powerful fandom.
The display will also showcase the 1988 Clio Award that Sosa, Bromley, Aguilar & Associates. The advertising firm that worked with Selena was awarded for work in HIV/AIDS awareness.
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