James R. Cavender founded the company in Tyler in 1965 to outfit everyone from the ranch hand to the socialite to people seeking something to wear to the rodeo.
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The company says it is heartbroken by Cavender's passing, but honored of the heritage he leaves behind as a business leader.
He grew the company from one store to more than 65 in eight states, including Texas, Oklahoma, Louisiana, Kansas, Arkansas, Missouri, Colorado and New Mexico.
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James Cavender was 87 years old.