Controversy pays off for Ivanka Trump sales

Sunday, March 12, 2017
NEW YORK (KTRK) -- Controversy is paying off for the Ivanka Trump brand.

The first daughter's fashion label made headlines last month after Nordstrom dropped Ivanka's line from its stores.
[Ads /]
After the drop, President Donald Trump attacked retail company on Twitter.

RELATED: Nordstrom to drop Ivanka Trump's clothing and accessories line

It might have been all the news coverage or free publicity, but recent sales figures show Ivanka's brand surged.

According to a digital consumer survey, U.S. sales of Ivanka Trump products on Amazon were up 332 percent in January and February compared to a year prior.
[Ads /]
The brand's sales at Macy's were also up 148 percent, and 29.5 percent at Bloomingdale's.

Report a typo to the ABC13.com digital staff



Copyright © 2024 KTRK-TV. All Rights Reserved.