This week I reached out for a five-pack of Flamin' Hot Mac N' Cheetos, the sequel to last year's blockbuster hit, Mac N' Cheetos, at the runner-up burger barn, Burger King (with 15,000 restaurants 'cross the U.S. and 'round the world).
In 2013, Taco Bell hit a gusher partnering with Doritos chips, leading to three of its most successful product launches ever with Fiery, Nacho Cheese and Cool Ranch Doritos Locos Tacos.
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So Burger King would have to be loco not to raid the supermarket snack aisle for Cheetos-inspired side dishes. As they say on TV poker shows, the "chip leader" is Frito-Lay, the big daddy who makes both Doritos and Cheetos. If you listen hard, you can hear Frito-Lay calling McDonald's and pitching, "Have you considered a Cracker Jack Big Mac?"
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