Blue Bell introduced Sweet 'n Salty Crunch-delicious vanilla ice cream with chocolate-coated pretzel bites as the new flavor Thursday morning.
It was just a few weeks ago that Blue Bell released three new flavors.
The iconic Brenham-based ice creamery announced on social media July 11 that it would reveal the new flavor on Thursday, and shared a short video, telling its followers to "crunch on these clues."
The new flavor release coincides with July's National Ice Cream Month.
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