The company said in a tweet that it has created "possibly the smoothest flavor of ice cream you could ever crave!" with its Fudge Brownie Decadence Ice Cream.
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That's a big claim, but Blue Bell is obviously bold enough to make it, describing its latest frozen treat as a "luscious chocolate French ice cream with fudge brownie chunks and a whipped topping loaded with chocolate flakes."
You can have it for the breakfast, lunch and dinner too because the new flavor is now available in stores.
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Blue Bell is known for appeasing fans with fun ice cream drops.
For National Ice Cream month in July, the creamery brought back a fan favorite, Milk & Cookies Ice Cream, which it described as a delicious vanilla ice cream combined with chocolate chip cookies.
Like many flavor runs, it was only available for a limited time.
Blue Bell Creameries is based in Brenham, Texas, and is one of the top selling ice cream manufacturers in the country.