Segment 4 - A profile of a program created to get books into the hands of youngsters at need. The "First Book" campaign provides books and equal access to quality education for low-income children. Since its start, the "First Book" campaign has distributed over 200-million books to children in the low-income area. Studio guest is Sheila Armstrong with "Houston Team First Book." She discusses how books can help kids teach their families to become better readers.