Buc-ee's beaver mascot wins in lawsuit over branding

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Buc-ee's is suing several companies to protect its claim to certain road-stop branding. (KTRK)

Buc-ee's famous beaver mascot came out victorious in a lawsuit which began last week in Houston.

Buc-ee's sued San Antonio's Choke Canyon, claiming the competitor's alligator logo is too similar to their signature beaver mascot.

The case is one of a number of suits filed by Buc-ee's to establish a binding claim on certain aspects of its road-stop branding.

The lawyers for Choke Canyon claimed Buc-ee's "believes it has the sole right to any smiling, cartoon animal logo."

On Tuesday, Buc-ee's legal counsel said they were vindicated by the jury's decision.

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