Blue Bell releases new sweet and salty flavor

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Blue Bell reveals its newest ice cream flavor

The anticipation is over. Blue Bell Ice Cream announced its newest flavor.

Blue Bell introduced Sweet 'n Salty Crunch-delicious vanilla ice cream with chocolate-coated pretzel bites as the new flavor Thursday morning.


It was just a few weeks ago that Blue Bell released three new flavors.

The iconic Brenham-based ice creamery announced on social media July 11 that it would reveal the new flavor on Thursday, and shared a short video, telling its followers to "crunch on these clues."


The new flavor release coincides with July's National Ice Cream Month.

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