Theaters try new ways to lure movie-goers

NEW YORK CITY -- For many of us seeing a new movie still means watching it at a local theater.

With so many different ways folks can be entertained, chains are looking for new and exciting things to lure people away from their homes.

Many theaters are trying to build a better experience of going to the theater more fun and more comfortable, assuming folks will be willing to get off their couches and go out to the movies.

The Alamo Drafthouse chain started in Texas two decades ago; a labor of love built by movie fans for movie fans.

"Most of us are pretty much movie nerds because it's kinda required to work at a cool movie theater like this," explained head concierge Mark Levy.

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Caring about what's on the big screen means texting and talking during the show are not allowed.

"It was hard rule. It was strict and it was hard because I'm always on my phone," said one theater-goer.

"I'm for it, 100 percent for it because I don't want to hear anybody's conversation or see their phones going off during the movie," said another.

Dinner and a movie is part of the draw at the Alamo Drafthouse and at iPic Theaters in Houston.

"I consider our guests no different than going to a fine dining restaurant: the flavors, the components; every last detail is so important," said chef Sherry Yard.

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Food and drink are delivered to your seat at the touch of a button at a price of $14 to $28 per ticket.

"Recline all the way back as if you're laying down in your very own bed so you get the comfort of watching a movie like you're at home, but with the experience of being in a theater," said publicist Lexi Harrison.