HOUSTON (KTRK) --Reebok and Houston Texans defensive end, J.J. Watt, have officially launched their new shoe line.
The shoes became available online Friday at midnight and will hit the shelves later in the day.
The shoe called the "JJ I" is a training shoe forged from the partnership between Reebok and the three-time defensive player of the year.
Watt has been promoting the shoes through his social media and fans have been counting down the days.
@JJWatt I have three boys who have saved every bit of birthday & holiday $ in anticipation for tonight. All 3 set an alarm for 11:50.— Jenn Stephens (@JenRenStephens) July 15, 2016
The shoes will sell for $99 in honor of Watt's jersey number.
As part of the release, the Reebok JJ I Mobile Tour will be making stops around the Houston area at select Academy locations on Friday:
- Kirby, TX from 7-9am
- Bypass Humble from 11am-1pm
- Katy, TX 5-7pm
You can participate in a JJ Watt Inspired Mini Combine and receive a free gift with try-on.