HOUSTON (KTRK) --Amazon shoppers, you may be tempted to go on a buying spree today.
That's when the company is holding what it calls "the biggest global Amazon event ever." Amazon says it will offer more than 100,000 special deals on its second annual Prime Day.
New deals will be rolling out throughout the day. Sometimes as often as every five minutes.
They will be available only to Amazon Prime members. But anyone can sign up for a free 30-day trial membership and shop today.
Last year, shoppers complained that many items sold out too quickly on the prime day.
Amazon says it has worked with its vendors to increase supply this year.
Our Patricia Lopez has the best deals to look for:
Movies and TV shows: last year amazon prime shoppers received an average discount of 57% on movies and tv shows, expect clearance pricing on hundreds of popular DVDs and Blu-rays.
TVs: more than 1,200 TVs priced under $1,000 sold out in less than 10 minutes last year. We can expect more than double the amount of TV deals for prime day ii including more 4k TV deals, but the chance of getting one will be equally difficult.
Tip - increase your chances of getting the deal you want by setting a keyword alert for "HDTV" to monitor dozens of TV deals daily, or instantly as they post.
Toys: expect a huge focus on toys, which is a new category in the prime day line-up. Expect dozens of toy deals for 6-year-olds and up on July 12, including exclusive furby deals.
For this check the Amazon's social media channels to watch for exclusive toy deals.
Last year, 28,000 Rubbermaid sets and 24,000 pressure cookers sold. Plasticware sets will again be a top selling item at a great value, with additional value from deals on other small kitchen appliances, utensils and gadgets.
Want a smart home? The new Amazon Echo sold 4,000 units in 15 minutes during prime day last year. Expect significant savings on WiFi routers and smart hubs that control essential accessories like cameras and alarms, thermostats, lighting, locks and appliances.
And finally save big on Amazon products: expect a "Fire Sale" on older Amazon products, including the Fire HDX 8.9 and limited low pricing on newer Alexa products, including Amazon Echo, Echo Dot, Amazon Tap and pre-order discounts on the new Amazon Blu smartphone.