But now, the Mexican government is providing the drug lord with more exposure.
In a newly-released video, Mexican authorities show Joaquin "El Chapo" Guzman being fingerprinted, giving a blood sample, standing for his mugshot, signing documents and being questions.
It also shows facial comparisons from his first arrest in 1993 and his most recent capture earlier this month.
The 19-minute video, released by the Mexican Attorney general's Office, narrates with great detail how the drug lord escaped from prison last July from a maximum security prison.
El Chapo's escape was animated and released to the public:
The video shows pictures inside the house used by the drug lord's associates to build the tunnel he used to escape, and the power tools they worked with inside the mile-long tunnel fitted with lighting and ventilation systems.
Mexican officials say the workers used two motorcycles, modified to run on tracks.
The video also includes an animation showing how Guzmn changed clothes inside the tunnel and how he was transported on a cart pushed by a motorcycle.
Authorities say a pilot took off with El Chapo from an airstrip for crop dusters and flew him to the Mexican state of Sinaloa, Guzman's home state.
Weeks of multiple operations followed, officials say, in the region known as the Golden Triangle.
The Mexican Navy pinpointed El Chapo's location in October, but he escaped using a young girl and at least one woman as human shields.
Intelligence work took investigators to this house in the coastal city of Los Mochis.
El Chapo would use a tunnel to briefly escape again, only to be caught moments later with an alleged accomplice in a stolen car as they were trying to flee.