HOUSTON (KTRK) --A Houston bunny, named Cinnabun is the new face of General Mill's Trix cereal. Cinnabun will be featured on the Trix cereal box and in a series of campaign ads.
The 2-year old Holland Lop bunny beat out more than 7,500 "silly rabbits" to win the job.
This is the first time a real rabbit has replaced the cartoon bunny on the cereal.
General Mills said the animated "silly rabbit" has served the brand well. However, General Mills is transitioning to more natural ingredients for the cereal, and also wanted a natural mascot.