MoviePass, the seemingly affordable way to see multiple movies in one month, is about to cost a little more.
The movie membership app just announced the beginning of peak pricing.
The company was known for its $10 a month bargain price, but that luxury will no longer apply to all times and titles.
For instance, a nighttime show of the latest blockbuster will now cost you more.
The company say they will notify customers when surge pricing will be added.