Beyonce's pro-black anthem

HOUSTON (KTRK) -- She's "black."

Beyonce just released her new song, "Formation" which showcases her southern heritage and the video contains the strongest political message she's ever shared.

The lyrics contain powerful images of Black cultural pride. In the lead-up to the hook, Beyonce sings, she likes her daughter's hair with "baby hair and afros." Beyonce also wants the the world to know she is Black and not afraid to say it when she sings, "I like my Negro nose with Jackson Five nostrils."

In the lead-up to the hook, Beyonce addresses the controversy surrounding her daughter, Blue Ivy's natural hair. For the past few years, the young toddler's naturally curly hair has been highly criticized. Beyonce shuts down the haters when she sings, she likes her daughter's hair with "baby hair and afros."

"It is unapologetically black, this is me, this is my culture, I'm from the south, this is what I represent," says Majic 102.1 radio personality KG Smooth.

However, Formation is not just about cultural pride. Beyonce also uses the song to draw attention to police brutality and the Black Lives Matter movement.

One scene generating a lot of controversy, involves a young boy dressed in all black and wearing a hoodie.

The boy is dancing in front of a row of police officers dressed in riot gear when suddenly he stops and lifts his hands. The officers respond by lifting their hands as the camera cuts to a wall that shows the words "stop shooting us."

Some people have interpreted the message as anti-police.

"I don't know what the meaning is behind it, but obviously if Beyonce came out and said the meaning is police officers are killing innocent people, I'd be outraged by it. That's not what I saw in the video," says Houston Police Officers' Union President Ray Hunt.

"The problem is there was no reason to put the political statements into the video," adds Burt Springer.

However, the song "Formation" is not just about cultural pride. The video is set in New Orleans and Beyonce showcases the local culture by including Mardi Gras, and the voices of NOLA celebrities, Messy Mya and Big Freedia

Social media celebrated Beyonce's embrace of Afrocentric beauty.

Burt Springer with the Coalition of Police & Sheriffs says Bey's so-called Black Panther tribute at the Super Bowl was reckless.

"That's a criminal group. Why would you dress your fellow dancers as a criminal element. What if they wore white hoods That would be pathetic."

"I think they were a group that was for racial equality. I think they were taking their lives in their own hands and defending against things like police brutality," shares UH professor Dr. Drew Brown.

Dr. Brown says Beyonce's bold statement points to a growing trend.

"I think this day in age, people are becoming more comfortable jumping on those stages and producing those political statements."

KG Smooth says he believes her message was misunderstood.

"We know all police are not murderers," he says. "But unfortunately what we've been seeing in the current social climate of this is bad police officers shooting unarmed black people."

Beyonce has not discussed the scene, but it seems clear she is drawing attention to use of force and numerous Black men, women and children who have been killed by police officers in controversial circumstances.