Buc-ee's heads to court for showdown with competitor over road-stop branding

EMBED </>More Videos

Buc-ee's is suing several companies to protect its claim to certain road-stop branding. (KTRK)

Buc-ee's famous beaver mascot is at the center of a federal lawsuit which began Tuesday here in Houston.

Buc-ee's is suing San Antonio's Choke Canyon, claiming the competitor's alligator logo is too similar to their signature beaver mascot.

The federal case is one of a number of suits filed by Buc-ee's to establish a binding claim on certain aspects of its road-stop branding.

The lawyers for Choke Canyon claim Buc-ee's "believes it has the sole right to any smiling, cartoon animal logo."

Buc-ees sues competing travel operator

Buc-ee's sues Nebraska company over plans for "Bucky's" stores
EMBED More News Videos

Buc-ee's sues Nebraska company over plans for "Bucky's" stores.

Related Topics:
businesslawsuitgas stationtexas newsbeaverscourt caseHouston
(Copyright ©2018 KTRK-TV. All Rights Reserved.)