Fashion trucks take over downtown Houston

Move over mobile kitchens, there are new trucks in town!
April 17, 2014 3:15:44 AM PDT
In the hustle of downtown during lunchtime, it's not uncommon to see customers gathered around food trucks. But move over mobile kitchens, there are new trucks in town.

At the GreenStreet Shopping Center, there are new businesses setting up shop every day. The latest stores are on wheels have a lot of folks talking.

"We thought it was a food truck at first!" shopper Heidi Czarnopys said. "I've never heard of a clothes truck, so I had to be the first one to see it."

Three days a week, a different fashion truck parks on the corner to satisfy lunch time shoppers.

Sherie Falk sets up the Basiques shop every Wednesday in a state-of-the-art mobile boutique. Shoppers who want custom-fit clothing can have their bodies scanned with the latest technology without the dreadful sight of a measuring tape.

"It completely scans your body in the frame and then produces a list of measurements to make sure we have an exact fit for you," Falk said.

Tailored clothes for women are hard to come by, and Basiques charges the same price whether you take a shirt off the rack or have Houston seamstresses create your custom size.

"We will nip and tuck and tweak and hem and make sure we never send you out of here with a project," Falk said.

On Thursday, Houston's heels on wheels roll through downtown.

"Shoe Bar is a mobile shoe boutique and we've been around one year here in Houston," owner Coryne Rich said.

The shoe store was one of the city's first fashion trucks fulfilling a need that malls can't meet.

"Mobile boutiques offer things commercial stores never will. We will always have that niche thing that you can't find at name brand store," Rich said. "We carry labels you know like BCBG, Jessica Simpson. Then a couple you don't know to add a little flavor to it."

On Friday, you can get ready for the weekend with discounted clothing and accessories at Parks Boutique. The owner is in law school and caters to young women on a budget, much like herself.

"Modern runway fashion at an affordable cost," said owner Lillie Parks. "We are not as cheap as Forever 21, but we are not as expensive as Zara. The same modern feel you will find here in our store."

Shoppers we spoke with agree!

"Prices were very reasonable," one shopper said.

So with great deals, private shopping parties, and multiple locations throughout the city, is mobile shopping the wave of the future for Houston?

"I sure hope so! I'll tell people at work to come over here," one shopper said.

Each fashion truck is individually owned and appears at GreenStreet every week on its respective day. Check the trucks' websites to find out where they will be parked around town on the other days open for business.


Shoe Bar

Park Boutique

Load Comments