'Ban Bossy' campaign to empower girls to lead

March 10, 2014 4:07:58 PM PDT
Can banning one school-yard word really change the world? Sheryl Sandberg says yes.

Sandberg -- the chief operating officer of Facebook and author of the best-selling book "Lean In" -- is spearheading the launch of a campaign today to ban the word "bossy," arguing the negative put-down stops girls from pursuing leadership roles.

"We know that by middle school, more boys than girls want to lead," Sandberg said, "and if you ask girls why they don't want to lead, whether it's the school project all the way on to running for office, they don't want to be called bossy, and they don't want to be disliked."

Sandberg said these attitudes begin early and continue into adulthood.

"We call girls bossy on the playground," Sandberg said. "We call them too aggressive or other B-words in the workplace. They're bossy as little girls, and then they're aggressive, political, shrill, too ambitious as women."

Read more on the "Ban Bossy" campaign effort on ABCNews.com.

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