Pink man's lost bet turns into charity for sick children in Maine

February 21, 2014 10:15:28 AM PST
He lost a Super Bowl bet. And that loss was a big win for sick children.

Steve Betters, a combat veteran, sure stands out these days. That's because he picked Denver to beat Seattle in the big game and as we know, that didn't happen.

For losing, Betters had to dye his hair and beard pink. He did and got a lot of attention for it. That's when he had the idea to turn his bold new look into something great.

He posted a photo of himself on Facebook, along with a pledge.

"If I get 500 likes, I will donate $500 to the Barbara Bush Children's Hospital," he said. "If it goes viral -- which I had no intention that it was gonna do -- for a thousand likes, I would donate $1,000."

Well, the photo has gotten well over 1,000 likes and many people posted comments issuing their own challenges to raise money for the hospital.

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