Lululemon bans customers who resell clothes

The Lululemon sign hangs over the entrance of the Pasadena branch in this undated file photo.

February 20, 2014 3:43:54 AM PST
Lululemon is taking drastic steps to make sure its clothes don't end up on eBay.

The high-end athletic apparel company allegedly blocked customers from being able to shop on the company's website if the customer had sold the brand's clothes on eBay. Reports say the company blacklisted the IP addresses of those who were selling the clothes online.

Several customers told Business Insider that Lululemon confronted them after they made attempts to resell their yoga clothes.

Customers site the store's strict return policy for trying to resell the clothes. Lululemon only allows returns within 14 days of the purchase.

This is not the first time the brand has garnered negative publicity. The quality of the high-end yoga pants came into question when many customers compained they were see-through. The store's CEO received backlash and ultimately resigned after he blamed the sheer pants on women's thighs.

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