The nation's largest pizza chain is set to announce a revamped hand-tossed pie this week that it says has a lighter, airier crust brushed with a garlic butter seasoning.
Although Pizza Hut isn't touting it as prominently, there's another feature to the new recipes worth noting: deliberate imperfections.
Carrie Walsh, Pizza Hut's chief marketing officer, says employees were trained to have "more freedom" when stretching out the hand-tossed pies. The idea is to give them a more handmade look, in line with the growing push by companies to ensure their food doesn't seem as though it rolled off a factory conveyor belt.
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