West spent more than 6 minutes talking and singing about the company during his "The Yeezus Tour" stop Wednesday night at the Bridgestone arena in Nashville, Tenn. Taking on the role of a preacher in the cult of personality, West talked to the crowd about following a dream, creativity and culture, alluding to the media and corporations who he feels have tried to keep him from expressing himself fully.
The 36-year-old rapper then started to leave the stage, but in a feint returned to launch into a long discussion that was alternately esoteric, comic and emotional.
"Do you know who the head of Nike is?" West asked the crowd as he prowled back on forth on an arrowhead-shaped stage in a white mask. "No, well let me tell you who he is: His name is Mark Parker, and he just lost culture. Everyone at Nike, everyone at Nike, Mark Parker just let go of culture."
West has said in interviews recently that he's now partnering with Adidas. He first released his Air Yeezy shoe in 2009. He's chafed recently during interviews at being categorized as just a musician, and told the crowd he has the Internet and the stage from which he can speak directly to his fans.
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