Mom of man killed for Air Jordans pressuring Nike to change policy

June 11, 2013 9:07:50 PM PDT
No one should be shot over shoes -- that is the message from one mother who is on a mission after the murder of her son.

The weekend before Christmas 2012, 22-year-old Joshua Woods purchased two pairs of Air Jordans from Willowbrook Mall. Never realizing he was followed out, miles down the road, he was confronted for the shoes, shot and killed.

His mother, Dazie Williams, is now pressuring Nike to calm the hype around the release date of Air Jordans.

"We hear about these killings and people standing in line for these shoes, and we just anticipate that when these shoes are released, we just wait to hear what happens," Williams said.

Williams has formed lifeoverfashion.org. She says Nike creates a chaotic environment, where tickets and wrist bands are needed to stand in line for a limited-release shoe.

"Quantity, the release dates -- put enough in the stores, where there is no one that has to stand in line. You have people breaking down doors just to get into the mall. You have people standing in line that's being hurt," Williams said.

Nike released with statement:

"Consumer safety is of paramount importance to us. We continue to work with our retail partners to share best practices and refine our launch process to improve the buying experience for our consumers. We encourage people wishing to purchase our products to do so in a respectful manner."

Williams will continue to gather signatures and be the voice for her son.

"I feel as my son's mother, I have to do something. Because when those shoes are released again and someone is hurt, I will guilty because I didn't do anything," she said.

Four suspects are now in custody in connection to the muder.

Williams said her son was an organ donor, and he helped save the lives of four other people.

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