Roll back the clock to 2004 when Houston hosted only the second Super Bowl in its history and there are fond memories.
"2004 was, it was a very good year. The Super Bowl was fantastic," said Markus Davis, owner of The Breakfast Klub in Midtown.
He says the restaurant did a lot of Super Bowl business. History could repeat itself as Houston is competing for Super Bowl LI in 2017. And the city is competing against Miami or San Francisco.
The prevailing theory is that San Francisco will win the 2016 bid, thereby creating a Miami-Houston contest for the 2017 game. And Miami's stadium will not be getting a quarter billion dollar makeover because the Florida legislature failed to act.
"We're not gonna be overconfident. We know it's up to the owners and they can do whatever they want to do. We just have to make a good bid and convince 'em Houston's the place to be," said Houston Texans owner Bob McNair.
Diplomacy is being exercised because that selection comes in less than three weeks.
"You don't want to be up against the team with the new stadium, so Miami is who we'd rather be up against, but with that said we're confident we have a great bid," said Ric Campo, chairman of Houston's Super Bowl Host Committee.
That includes a new video screen and scoreboard for Reliant Stadium, with a new convention center hotel to hold more visitors. The bid package will be submitted this week in writing. But even for this Cowboys fan, he votes Houston.
"So they're doing a good job of bringing their name to the forefront and I think they earned it and they deserve it," said Steven Stockton.
The new MetLife Stadium in New Jersey will host the Super Bowl next year, then the game returns to Arizona in 2015.
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