Dallas-based Southwest said Tuesday that it has launched the service on planes equipped with Internet access -- or about 75 percent of its fleet.
Southwest last year began streaming live television to passenger devices. The carrier says the new movies and television show episodes will augment eight channels of news and sports bundled together in a new package that costs $5 per day per device.
Southwest says customers don't have to buy WiFi to get the movies and TV shows.
The airline contracts with Row 44 to provide Internet access on its Boeing 737-700 and 737-800 planes.
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