Tall scheme falls flat for coffee firm in Vietnam

HANOI, Vietnam

State media say the promotion by Gloria Jean's Coffees International offered a free second drink to women who measure at least 1.65 meters, or about 5 feet 6 inches, and was meant to echo a government campaign to increase the average national height.

But critics said online that the promotion was offensive to Vietnamese women, prompting the company to cancel it and apologize.

Gloria Jean's said in a brief statement Friday that the promotion was "unauthorized" and does not reflect its values. Company officials could not immediately be reached for further comment.

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