Sacha Baron Cohen's comedy character turned up at the Cannes Film Festival on Wednesday with two of his model bodyguards and a camel, bringing the famed Croisette promenade to a standstill.
It's his latest stunt for "The Dictator," released May 16, where he plays Admiral General Aladeen, the freedom-hating military dictator of the fictional North African Republic of Wadiya.
The sight of Baron Cohen taking a camel for a stroll along the avenue of designer boutiques, followed by dozens of photographers, bemused locals. He even managed to fall off the camel, which had a "Wadiya 1" license plate.
Cannes Film Festival, which runs until May 27, is a popular place for promotional stunts.