Disney brings new channel to Africa

May 12, 2011 6:06:48 AM PDT
Disney says it sees opportunity in Africa as the continent's middle class and its leisure and retail infrastructure grow. Executives for the giant entertainment company were in South Africa Thursday for the launch in Africa of a new Disney channel in a deal with South African pay-TV company MultiChoice.

Christine Service, who manages Disney operations in South Africa, says research shows more theaters are being built in Africa, and Internet access is growing and improving in quality.

She also is seeing improvements in the services free and pay television companies are offering, and sophisticated South African retailers are expanding farther north. Service says Disney will bring more channels, live shows and digital products to Africa as a result.

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