Chrysler said in a statement Thursday that it won't renew its contract with the agency for the rest of this year. The automaker said it will work with the agency through a transition period until it names a new firm.
The Auburn Hills, Mich.-based automaker apologized for the tweet Wednesday in a blog post, saying the New Media Strategies employee responsible for the tweet had been fired. Chrysler said in a follow-up post Thursday that the tweet "obviously" was meant to appear on the employee's personal Twitter account, rather than on Chrysler's, and that automaker did not demand that person be fired.
