Studio: 'Avatar' sells 6.7 million DVDs in 4 days

In this undated file film publicity image originally released by 20th Century Fox, the character Neytiri, voiced by Zoe Saldana, right, and the character Jake, voiced by Sam Worthington are shown in a scene from, "Avatar." (AP Photo/20th Century Fox, File)

April 25, 2010 5:23:47 PM PDT
"Avatar" is maintaining its popularity in the move from box office to home video, with sales of 6.7 million DVDs and Blu-ray disks in the first four days. Twentieth Century Fox announced Sunday that James Cameron's sci-fi epic has sold 2.7 million Blu-rays and 4 million DVDs since April 22.

The combined sales brought in $130 million.

The studio says "Avatar" has become the fastest-selling Blu-ray of all time.

No announcement has been made regarding a 3-D DVD release, but a Fox spokesman said one can be expected in the future.


Load Comments