Burger King to open Whopper Bar to sell beer with burgers

In this undated photo provided by Burger King, the Whopper Bar is shown in Miami Beach. Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain's first U.S. location with alcohol.(AP Photo/Burger King, Morphoto Inc, Paul Morris)

January 22, 2010 11:59:44 AM PST
Burger King is opening a restaurant in Miami Beach that will serve beer along with burgers and fries, the chain's first U.S. location with alcohol. At the Whopper Bar South Beach, guests can pair a Whopper sandwich with Anheuser-Busch and MillerCoors brews. With fries, the combo will run $7.99.

The restaurant will offer outdoor dining, a walk-up window and delivery service.

It's scheduled to open mid-February. The announcement was made Friday.

Morningstar analyst R.J. Hottovy says adding beer at selected locations around the world is part of Miami-based Burger King's effort to reinvent itself as a fast-food restaurant with a sit-down feel.

Hottovy said making the new image resonate could be a challenge in some locations.


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