Newspaper points to cause with pink paper

October 1, 2009 10:18:48 AM PDT
For the second year in a row, the Lubbock Avalanche-Journal has made a distinctive statement about the fight against breast cancer. The newspaper published Thursday's editions on pink newsprint to mark the start of Breast Cancer Awareness Month. The paper will print on pink again Tuesday, the day of the 2009 Pinktober women's expo. The newspaper is sponsoring the event benefitting Lubbock's Susan G. Komen for the Cure organization.

The newspaper is one of several of the 13 dailies owned by Augusta, Ga.-based Morris Communications Co. LLC using pink newsprint sometime this month to mark Breast Cancer Awareness Month. Others in the group will mark the month differently.

Advertiser response is strong, resulting in a larger-than-usual Thursday paper. Last year, the response for the Oct. 1 edition was so strong it exhausted the pink newsprint supply ordered several months earlier.

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