Google launches rare ad campaign to sell more apps

August 3, 2009 8:46:22 AM PDT
Google is launching a rare marketing campaign Monday to try to boost its sales of online business applications. The Mountain View, Calif.-based company is leasing billboards along major highways in New York, San Francisco, Chicago and Boston this month to promote a bundle of business applications that sells for $50 per worker annually. A different message will be displayed each weekday through August, starting with Monday morning's commute.

Google Inc. has been peddling its "apps" package since 2007, but only recently realized it needed a more aggressive sales pitch.

Advertising hasn't been something Google has had to do to draw users to its search engine, which has become a synonym for looking things up on the Internet.

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