What should you do if you see illegal dumping?

That new campaign was unveiled at city hall Monday morning.

Illegal dumping in Houston is a felony and traditionally, the method for reporting this crime in Houston has been to call 311. But this campaign is different, in that people who witness this are being urged to call Crime Stoppers or to even call 911 if it's in progress.

This is all being done in an effort to clean up parts of town that continue to be dumping grounds. Last year, the city's neighborhood protection division cleaned up an estimated 1,200 tons of trash from illegal dumping, which is the equivalent of filling up 300 full size pickup trucks.

Crime Stoppers will be highlighting an illegal dumping case each day this week and is asking for the public's help in identifying the suspects.

"We spent an enormous amount of taxpayer dollars having to pick up these tires and taxpayers from all neighborhoods should be tired of having this responsibility," said Mayor White Monday.

Illegal dumping roughly costs taxpayers around $5 million a year. Recently, a group of kids on a school bus in the Acres Homes area. They pulled out their cell phone cameras and took photos, which led to an arrest.

If you see illegal dumping, call Crime Stoppers at 713-222-TIPS.