Kid Rock's apparel line to aid music scholarships

October 24, 2008 9:58:54 AM PDT
Kid Rock and his Made in Detroit clothing company are working with Wayne State University to help start a college scholarship fund for area music students. The Detroit apparel line will create 2,500 limited edition T-shirts bearing the school's name and the "Made in Detroit" logo, which features a factory worker, carrying a large wrench, in silhouette.

University spokeswoman Francine Wunder says Wayne State hopes to initially raise $25,000 from the sale. The "Kid Rock Scholarship" will be available to students studying the business and performance sides of music.

Kid Rock is from the Detroit area. The 37-year-old rock-rapper bought the clothing company about two years ago.

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