Man's 'Viva Viagra' missile misfires

October 9, 2008 9:34:40 AM PDT
A court says a man's escapade in New York with a decommissioned missile emblazoned with "Viva Viagra" is a dud. A federal judge ruled Wednesday that Arye Sachs' antics infringe on a trademark held by Pfizer Inc.

Sachs was ordered to stop displaying anything with Viagra logos. He towed the 25-foot rocket last month to various spots in Manhattan, including Pfizer's headquarters.

His plan was to invoke Viagra while distributing politically themed condoms. The judge worried people would mistake the missile for a Pfizer-approved ad.

Sachs' phone rang unanswered Wednesday, and lawyers for Pfizer didn't return phone calls.

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