Houston could get another Latin music event

June 27, 2008 5:01:09 PM PDT
First, it was the Latin Grammy's, now Houston could be the site of yet another major Latin music event. City leaders are in negotiations right now to host the Tejano Music National Convention. At BNetRadio ? Tejano, artist Sunny Sauceda isn't just showing off his talents, he's also giving Houston listeners a taste of what could be.

Eyewitness News has learned Houston is being considered the site of 2010 Tejano Music National Convention.

The event which has been held the past four years in Las Vegas recently set out to find a new home.

"Houston's a strong Tejano market," said Executive Director of the Tejano Music National Caonvestion, David Chavez.

Chavez is in town promoting this year's event in Dallas. He says Houston leaders have been very aggressive trying to get the show here and he's been listening.

"Houston being known for music could really be a big opening for a lot of different Hispanic events," Chavez said.

The artist themselves are also seeing the potential.

"Houston at one point was the number one market for Tejano music," said musician Sunny Sauceda. "If you broke Houston radio that was it, everywhere else kind of fell."

"I'm from Houston and I grew up in Houston and the band is originally from Houston, so the convention would be coming home," said Javier Galvan of Grupo "Fama."

According to the convention and visitors bureau, the Tejano Convention could generate upwards of $5 million for the city. Coupled with the upcoming Latin Grammy Awards, both events could shine a spotlight on Houston for the rest of the Latin music world.

"If you have the Latin Grammy's coming to town, what's that tell you," asked Ssauceda. "The markets there, people are here, Texas loves Latin music why not?"

Dallas has the contract to host the event for the next two years, but after that organizers say it's wide open hinting that Houston is right there at the top.

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