Clinton targets PA with five new ads

April 8, 2008 4:28:14 PM PDT
Democratic Sen. Hillary Rodham Clinton is targeting Pennsylvania media markets with five new television ads that deliver specific messages to different regional and ethnic audiences. Her campaign began airing the ads Tuesday, three in the expensive Philadelphia market where polls show that rival Sen. Barack Obama has been gaining support.

The ads come as Obama has been outspending Clinton in Pennsylvania, with the state's April 22 primary only two weeks away. As of Sunday, Obama had spent $3.6 million in the state to Clinton's $1.3 million, according to data compiled by TNS Media Intelligence/Campaign Media Analysis Group.

As the ads went up, the Clinton campaign also issued a fundraising appeal to counter Obama's spending advantage in the state.

Obama updated his ad mix in the state as well, including a new spot that features some of the women in his life -- his half sister, his grandmother and his wife -- in a form of outreach to women voters who form a core of Clinton's support.

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