The money comes from hotel and motel taxes.
Officials say the ads cost 2.3 million dollars to produce. Authorities plan to spend 22.2 million dollars to get the spots on cable tv, in magazines and on travel web sites.
The spots are set in various locales from the beach on south padre island to the wyler aerial tramway above el paso to a minor league baseball game in round rock.
Texas tourism, the state's visitor-marketing organization, also launched a tool on traveltex.com. It lets people plan vacation itineraries to match the advertisements or check out driving tours of texas.
