The Firework Oreo started lighting up the shelves Monday.
It has the familiar chocolate wafers on the outside, but the cream inside includes red and blue popping candies.
The cookie is a nod to the Fourth of July and is only available for a limited time.
Oreo is now asking fans what its next creation should be. The grand prize winner gets $500,000 in cash.
You can enter your idea by using the hashtags #myoreocreation and #contest on Twitter or Instagram. The contest runs until July 14.
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